INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH REVIEW (IJMDRR) (www.ijmdrr.com) Bangalore-560083, INDIA. Print ISSN: 2395-1877 Online ISSN: 2395-1885 Impact Factor: 7.352 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Aparna M Joshi Netravathi E has published research paper in " International Journal of Multidisciplinary Research Review (IJMDRR) peer reviewed and refereed journal, Volume- 7, Issue- 12, December 2021, pp. 173-181." Paper Title:- " “A STUDY ON ROLE AND IMPACT OF SEARCH ENGINE OPTIMISATION ON BUSINESS TO BUSINESS AND BUSINESS TO CONSUMER MODELS”. " Chief Editor Managing Editor